Case Study

Overview

Amidst Sleepwell & Kurl-on courting the offline market— shinysleep was a new entrant in the sleep product market betting on a customer-first approach & online brand building.

Goals

I was hired to increase website traffic through Quora.

Generating traffic through Quora Marketing

It was the time when links were not disregarded on Quora— but only if you use it tactfully. I used strategic link placement and storytelling to generate traffic.

I targetted questions like:

  1. https://www.quora.com/What-types-of-mattresses-do-high-end-hotels-use/answer/Mitanshu-Goyal

  2. https://www.quora.com/Which-is-the-best-memory-foam-mattress-in-India/answer/Mitanshu-Goyal

from different accounts:

  1. Shinysleep’s Quora account

  2. My personal account to generate traffic directly linking back to Shinysleep’s website.

Results